The Exercise
Sometimes we’re too optimistic and try to believe the best will happen even when everything is pointing to giving up and trying something new. Sometimes we give up too soon. In the book Sway, the authors talk about loss aversion – pursuing a course of action long after the chances of success have dwindled [...]
Lab-rats! I have lab-rats! I get to perform evil experiments on them and set them running through impossible mazes while I stand over rubbing my hands in glee. Oh no wait, that’s one of my ate-too-late-at-night dreams… where I’m the lab-rat.
Before launching the new version of the blog, I put out a call for volunteers [...]